Context
“Enmallorca’t” is the 24-page magazine that accompanies the final degree project of the Degree in Advertising and Public Relations, focused on RCD Mallorca’s communication.
Content of the project
The project includes a theoretical framework on sports communication, a comparative analysis of clubs with different budgets, the history of the club and its bond with the island, a SWOT analysis and a proposal of actions.
Proposals
Among the proposed actions: a monthly magazine for Mallorca fans, an everyday clothing brand, the club’s presence at village festivals and organic content making use of Mallorca Studios.
